Branded Interactions: Creating The Digital Experience by Marco Spies
Great book for a 360ª understanding of your product. Users now have more opportunities to contact with your brand than ever before. Websites, emails, apps… Each of these “brand touchpoints” must be understood and designed appropriately to support your brand. A must-read for everyone in your company.
“An invaluable source of inspiration for anyone involved with or interested in the design of interactive brands
Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand.
Branded Interactions is a practical handbook for professional digital designers and those just starting out. It is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace.
All the sections are packed with real-world examples, case studies, and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity. 300+ illustrations” – at Amazon.
Chosen by: Francisco Lé, Head of Growth
Blueprints For a SaaS Sales Sales Organization by Fernando Pizarro and Jacco Van Der Kooij
Find out where the line between success and failure is drawn for SaaS companies. Defining a foolproof sales process that ensures long-term, sustainable growth is a prerequisite for businesses seeking to prosper. The perfect book to guide you through the entire ordeal.
“Because of their very nature, SaaS companies live and die on revenue growth. And once the service is ready there is a very small window in which to scale. Missing that window is the difference between massive success and mediocrity. With such high stakes, it is crucial to get a sales team and process in place that will scale. Yet most early-stage companies build their sales teams by the seat of their pants. This book distills the authors’ years of building high-performance SaaS teams into a set of highly detailed instructions that will allow sales leaders to design, implement and execute all around sales plans.” – at Goodreads.
Chosen by: Sales Team
Factfulness: Ten Reasons We’re Wrong About The World – and Why Things Are Better Than You Think by Hans Rosling
It’s always our first instinct to assume the world is going down the worst path possible. While we’re constantly bombarded by awful news and tragedies, this book will give you a whole new outlook on what’s happening around you – and you might be surprised at just how optimistic it actually is!
“When asked simple questions about global trends―what percentage of the world’s population live in poverty; why the world’s population is increasing; how many girls finish school―we systematically get the answers wrong. So wrong that a chimpanzee choosing answers at random will consistently outguess teachers, journalists, Nobel laureates, and investment bankers.
In Factfulness, Professor of International Health and global TED phenomenon Hans Rosling, together with his two long-time collaborators, Anna and Ola, offers a radical new explanation of why this happens. They reveal the ten instincts that distort our perspective―from our tendency to divide the world into two camps (usually some version of us and them) to the way we consume media (where fear rules) to how we perceive progress (believing that most things are getting worse).
Our problem is that we don’t know what we don’t know, and even our guesses are informed by unconscious and predictable biases.
It turns out that the world, for all its imperfections, is in a much better state than we might think. That doesn’t mean there aren’t real concerns. But when we worry about everything all the time instead of embracing a worldview based on facts, we can lose our ability to focus on the things that threaten us most.
Inspiring and revelatory, filled with lively anecdotes and moving stories, Factfulnessis an urgent and essential book that will change the way you see the world and empower you to respond to the crises and opportunities of the future.”- at Amazon.
Chosen by: Daniel Araújo, CEO
Enlightenment Now: The Case For Reason, Science, Humanism and Progress by Steven Pinker
Steven Pinker takes us through 75 graphs depicting how much better life has become in the past years. Yet another fantastic book guaranteed to change your perspective of the world and how we can all contribute to continuously improve it as a society.
“Is the world really falling apart? Is the ideal of progress obsolete? In this elegant assessment of the human condition in the third millennium, cognitive scientist and public intellectual Steven Pinker urges us to step back from the gory headlines and prophecies of doom, which play to our psychological biases. Instead, follow the data: In seventy-five jaw-dropping graphs, Pinker shows that life, health, prosperity, safety, peace, knowledge, and happiness are on the rise, not just in the West, but worldwide. This progress is not the result of some cosmic force. It is a gift of the Enlightenment: the conviction that reason and science can enhance human flourishing.
Far from being a naïve hope, the Enlightenment, we now know, has worked. But more than ever, it needs a vigorous defense. The Enlightenment project swims against currents of human nature–tribalism, authoritarianism, demonization, magical thinking–which demagogues are all too willing to exploit. Many commentators, committed to political, religious, or romantic ideologies, fight a rearguard action against it. The result is a corrosive fatalism and a willingness to wreck the precious institutions of liberal democracy and global cooperation.
With intellectual depth and literary flair, Enlightenment Now makes the case for reason, science, and humanism: the ideals we need to confront our problems and continue our progress.” – at Goodreads.
Chosen by: Mariana Fernandes, Social Media
The People Vs Tech: How The Internet Is Killing Democracy (And How We Save It) by Jamie Bartlett
Data is everywhere and, in a world where anyone can have access to it, wondering what this means to our political systems is a must. How can we stop information from falling into the wrong hands? The time to act is now, and “The People Vs Tech” shows us exactly what will happen if we fail to do so.
“The internet was meant to set us free. But have we unwittingly handed too much away to shadowy powers behind a wall of code, all manipulated by a handful of Silicon Valley utopians, ad men, and venture capitalists? And, in light of recent data breach scandals around companies like Facebook and Cambridge Analytica, what does that mean for democracy, our delicately balanced system of government that was created long before big data, total information, and artificial intelligence? In this urgent polemic, Jamie Bartlett argues that through our unquestioning embrace of big tech, the building blocks of democracy are slowly being removed. The middle class is being eroded, sovereign authority and civil society is weakened, and we citizens are losing our critical faculties, maybe even our free will.
The People Vs Tech is an enthralling account of how our fragile political system is being threatened by the digital revolution. Bartlett explains that by upholding six key pillars of democracy, we can save it before it is too late. We need to become active citizens, uphold a shared democratic culture, protect free elections, promote equality, safeguard competitive and civic freedoms, and trust in a sovereign authority. This essential book shows that the stakes couldn’t be higher and that, unless we radically alter our course, democracy will join feudalism, supreme monarchies and communism as just another political experiment that quietly disappeared.” – at Amazon.
Chosen by: Ana Nelas, Copywriter
Buyology: Truth and Lies About Why We Buy by Martin Lindstrom
Everyone is trying to sell you something, but what is happening inside your mind when you actually buy it? In this eye-opening book, Martin Lindstrom explores our reactions to the advertising efforts that have become a constant presence in everyday life.
“In Buyology, Lindstrom, who was voted one of Time Magazine’s most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:
Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products?
Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves?
Can “Cool” brands, like iPods, trigger our mating instincts?
Can other senses – smell, touch, and sound – be so powerful as to physically arouse us when we see a product?
Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars?
Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, Buyology is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds.” – at Amazon.
Chosen by: João Almeida, Customer Success