Half a step into the digital world is enough to be bombarded by the constant preaching that social media is one of the most powerful tools at your disposal. If you plan on making it as a business, you must be out there, and this is where it comes in. Social media helps you build your brand, engage with customers and create awareness. However, channels like Facebook, Instagram, Twitter, and so on shouldn’t be a part of your company’s marketing strategy just for the heck of it. Yes, it’s great that you’re putting effort into spreading your name through the web! Yet, when it comes to improving your ROI, there are a few ways social media can come in handy (you know, besides leaving a couple of sneaky posts on Facebook here and there).
Take a seat and read on, because it’s time to get some insights on how to amp up your sales game through social media channels.
Know that feeling of unease when buying a product or service you’ve never used before? Customers tend to rely on each other’s opinion and go through online reviews to get honest insights.
By getting your current customers to share their experiences with your brand on social media you’ll generate buzz, amplify your credibility and drive more sales. But that’s not all! You will also get the added benefit of engaging and strengthening your relationship with the clients you already have under your wing, all the while feeding your social media with content generated by them. Win-win-win!
People become even more inclined to buy when the opinion leaders of a certain niche come into the equation.
A strong influencer has the power to make or break a brand’s reputation. It’s been proven, time and time again, that consumers feel compelled to buy when an influencer promotes the product. You can leverage this to drive more sales by working closely with social media influencers – get them to post a tagged picture on Instagram, a Youtube tutorial featuring your product or a simple review in one of their channels. You might be surprised at how well this strategy might work for you.
Campaigns and Contests
People love free stuff or the chance of winning a prize. Campaigns and contests are a great way to harness attention from the public! Offer your audience the chance to win something by sharing one of your posts on Facebook, following you on Instagram or tweeting about you? Even if not all the leads you manage to generate become buyers, you still reach a much larger audience than you normally would. This way you can identify and engage those who have the potential to be converted. And we all know that more conversions = improved ROI!
Social media isn’t just about dropping your content around and hoping it will amount to something. Your customers, your competitors, your partners, everyone is roaming around in one channel or another. Use it to your advantage! Target keywords and phrases you want to keep an eye on, like your company name, your brand name, your competitors, answer questions in real time, join conversations about your product or service, listen to what people are saying.
Listening to what’s happening in your target audience’s lives and in your industry will make a world of difference. It allows you to constantly fine-tune your strategy and improve upon your current offering to better meet the needs of your customers.
Paid Social Ads
Social channels are constantly blasting with content from a million different sources. It’s a challenge to be heard, even if you’re providing the most engaging, educational, entertaining content possible. Paid ads on social media are a great way to complement your organic strategic efforts and help ensure you target the right people at the right time.
Make sure you adapt your message to each channel and amp up your efforts with an optimized landing page. Add a strong Call-to-Action and you’re on the right track for success!