Sales have become a data-driven discipline, and the importance of data to the growth of your business can’t be ignored.

It doesn’t matter the size of your company. When it’s time to sell, information flies your way and somehow you must keep up with all your leads and organize your team to guarantee the best outcome.

This may be easier when you have a small team and a few deals running, but still, at some point, you will need a global view of what’s going on and which direction to move towards.

Efficiently organizing your team is a part of scaling, and you will need a clear sales process to ensure everyone is taking the right steps to close deals. However, to run those deals you need to understand the importance of having a sales pipeline, and how the software available today can help.


“It’s not a matter of whether you’ll get improvements. It’s just a matter of how much

Mark McInnes, LinkedIn Recognition as Australia’s No. 1 social seller and Execution coaching partner at Sydney-based Sales ITV, about the use of the sales pipeline.

With a sales pipeline, you’ll have a systematic approach for selling a product or a service. It allows your sales team to know exactly where their money, deals, and other sales efforts are every time.

When updated, the analysis of this data input can significantly improve the productivity of your sales team.

There are a significant number of SaaS solutions to manage your pipeline. Software such as Hubspot CRM allows you to create and manage your sales pipeline for free, so there are no excuses for an unorganized sales team and deals lost because of misinformation.

However, you still need to understand that data for a clear vision of your productivity, and how to improve it. Only looking at the end of your pipeline will not give you the accurate information about how well your sales team performed or which leads were lost.

State of Sales Productivity 2016,

At Attentive we want to make your sales pipeline smarter.

With only 1 minute a day, Attentive will help you have a scalable sales process, showing relevant KPIs to make sure no deal falls through the cracks, keeping your deals organized, and reminding you of important tasks.

This way, you will have a predictable revenue pipeline, always updated with little effort, keeping your sales team running perfectly.