It’s that time of the year. We plan the road ahead and try to keep up with everything that’s going on in this hectic world. The world of SaaS is in constant evolution, gaining more and more customers each month.
Here at the SaaS Toolkit, we’ve all been paying close attention to this year’s predictions and decided to compile a list of what we think are the most exciting trends for SaaS in 2019.
The rise of SaaS in today’s businesses shows no signs of slowing down. This means flexibility and adaptation are crucial to thriving in an increasingly competitive market.
Investing in integrations is an insurance policy for SaaS Applications. Creating APIs for third-party integrations or developing integrations with other apps are ways to generate value for your users, enabling them to access a much more complete experience through your application.
Giving users the power to customize their own experience with your application will become an attractive selling point in the SaaS world.
An important shift is the importance of customer retention, surpassing customer acquisition. According to ForEntrepeneurs.com, it is 9 times cheaper to spend on customer retention than acquisition.
A customer-focused mentality is crucial for customer retention. Therefore, it is your role to continuously provide value to your users, and ensure they’re up to date with the latest features. Show them how to best use your product to solve their issues. Upselling and account expansions are common consequences of this customer-centric focus.
This trend is linked to the customer-centric approach. It is common for a business today to invest in a blog or a similar platform to spread its content. Nothing new there. The question is: what kind of content should you invest in?
In a world where information is a click away, customers are becoming more curious and knowledgeable than ever. Educational content is highly appreciated by consumers, gravitating towards platforms that offer knowledge besides PR or simply product-centric content.
Blogs that include educational content tend to see their organic traffic grow.
The use of AI in SaaS is hardly something new. However, it remains a strong trend for 2019, with the range of applications for AI growing by the day.
Contrary to the early days of AI – when Sci-Fi-ish robots were imagined to take over business and production jobs, today’s AI is seen as an enhancer of human capabilities.
From automation to increased speed and productivity, Artificial Intelligence is ready to assume a role of enabler, freeing up humans to accomplish more challenging tasks.
Migration to PaaS
As Software as a Service (SaaS) evolves and customer retention gains importance we’ll see it transition to Platform as a Service (PaaS). This solution allows businesses to customize their services and has significant advantages in terms of scalability and security.
PaaS allows to add new applications and deploy code quickly, which in this rapidly changing world is a guarantee that your business is ready to evolve and grow smoothly.
Some of these trends aren’t new, but what strikes us is the important role they will assume in the upcoming months. SaaS is a vibrant market, full of possibilities. Its numbers keep increasing, as does the number of players eager to get a chunk of the opportunities. It will become a competitive market, where technology and innovation plays a crucial role in who thrives in this environment.